I've got a lot of respect for the guys who are in charge of Burger King's marketing. Perhaps what I admire most about them is that they manage to be edgy without being tasteless.

Case in point: a new viral ad making the rounds called Whopper Sacrifice. It works like this: delete ten of your Facebook friends and receive a coupon for a free Whopper. There's a catch, though. There's no way you can quietly sacrifice ten of your friends - the application sends a notification to your sacrificed friends letting them know of their fate.

Edgy? Yep.
Tasteless? Not quite.
Clever as hell? Most definitely.